RecordingVIP Music Equipment News

GUILD® GUITARS RE-LAUNCHES OFFICIAL WEBSITE

SCOTTSDALE, Ariz. (April 5, 2012) ­ Guild guitars today announced the re-launch of its official website, www.guildguitars.com, unveiling a new theme and full range of re-designed features inspired by the brand's elegant look and feel.
   
"The re-launch of Guild¹s website represents a new, exciting direction for the brand," said Dave  Gonzalez, product manager for Guild guitars. "It will enhance our online presence and make it  easier for consumers to learn more about the brand and its products."

HOSA TECHNOLOGY INTRODUCES SECOND GENERATION ELITE SERIES GUITAR CABLES

Nylon webbing over PVC jackets and Neutrik® connectors upgrade performance

Buena Park, CA – April 2012… Hosa Technology, the leading innovator of analog and digital  connectivity solutions for the modern musician, is pleased to introduce a significant upgrade of the  company’s popular Elite Series guitar cables. Now available with Neutrik X-Series straight and  right-angle plugs plus a new nylon webbing over the cable’s PVC jacket, the Elite Series takes  advantage of the latest technological advances and state-of-the-art manufacturing processes to  deliver performance attributes that are every bit on par—if not superior to—more costly boutique  cables.

FENDER® SHORT FILM SHOWCASES CREATION OF LEGENDARY STRATOCASTER® GUITAR

A Strat is Born reveals handcraftsmanship that goes into every Strat® guitar 

SCOTTSDALE, Ariz. (April 3, 2012) – Fender Musical Instruments Corp. has released “A Strat is Born,” a new short film that takes viewers on a high-speed ride through the creation of a Fender Stratocaster guitar. The film, shot in Fender’s main U.S. manufacturing facility in Corona, Calif., showcases the vast amount of consummate handcraftsmanship that goes into every Fender instrument, and presents the manufacturing process that can now be experienced at the Fender Visitor Center and Factory Tour, located next to Fender’s Corona-based facility. The piece is set to a high-energy soundtrack by Wayne Kramer, co-founder of the seminal Detroit rock group MC5 (Motor City 5) and Fender Signature Artist. “A Strat is Born” distills the impressive journey of materials into music and highlights the very essence of longstanding Fender craftsmanship into one four-minute viewing experience.

HOSA TECHNOLOGY INTRODUCES SECOND GENERATION ELITE SERIES GUITAR CABLES

Nylon webbing over PVC jackets and Neutrik® connectors upgrade performance

Buena Park, CA – April 2012… Hosa Technology, the leading innovator of analog and digital connectivity solutions for the modern musician, is pleased to introduce a significant upgrade of the company’s popular Elite Series guitar cables. Now available with Neutrik X-Series straight and right-angle plugs plus a new nylon webbing over the cable’s PVC jacket, the Elite Series takes advantage of the latest technological advances and state-of-the-art manufacturing processes to deliver performance attributes that are every bit on par—if not superior to—more costly boutique cables.

Signs of Spring: Cocobolo, Koa and Exotic GS Mini Limited Editions Arrive

By: Chalise Zolezzi

Tuesday March 27, 2012 - Boasting a fresh selection of gorgeous tonewoods, Taylor’s annual Spring Limited Edition guitars are here. This year’s beauties include a Cocobolo 800 Series, Hawaiian Koa 300 Series, a Baritone 416ce, and a trio of exotic-wood GS Mini guitars.

Cocobolo’s rich tonal palette and bold complexion give it a premium appeal that’s usually reserved for our top-of-the line Presentation Series and custom orders, but this spring it makes a guest appearance with the 800 Series as an 814ce-LTD and 816ce-LTD. Paired with a Sitka spruce top, the two models feature curly maple binding, a Venetian cutaway, and an abalone rosette. Proprietary CV bracing enhances the natural projection and tonal depth of cocobolo, and it all translates into great amplified tone with our onboard Expression System^® (ES) electronics.

Taylor Guitars Launches 2012 Road Show World Tour

By: Chalise Zolezzi

Tuesday March 20, 2012 - Back by player demand, the award-winning Taylor Guitars Road Show is returning to dealers around the globe. The fun and informative in-store event gives fans the opportunity to connect with Taylor factory staff, play exceptional one-off guitars, and meet like-minded players. The "hangout" sessions bring Taylor players the latest developments from the company, including the newest and yet-to-be-released Taylor models. 

Now in its sixth year, the Road Show features a format in which Taylor's product experts share insights on the company's guitar-making process, explain innovative designs such as the Expression System™ acoustic pickup, and demonstrate how different body shapes and woods affect tone. After each demonstration, guests are invited to take part in the "Petting Zoo": a hands-on playing session during which they get to test-drive a variety of different models. Admission to each Road Show is free.