RecordingVIP Music Equipment News

Avid Unveils New Pro Tools|HDX and Pro Tools 10 Software—Industry Leading Solution Makes Big Leap in Sound and Speed

The world's fastest, best sounding, and most powerful digital audio platform delivers state-of-the-art performance through revolutionary new hardware and software

Burlington, MA, 2011-10-20 - Avid® (NASDAQ: AVID) today announced the all-new Pro Tools|HDX digital audio workstation and Pro Tools® 10 software, delivering greater performance, higher sound quality, and innovative new capabilities that set new standards for audio post and music production. Both are designed to provide the most capable, highest quality, scalable solutions to meet the evolving needs of the industry, and deliver better performance, faster workflows, and easier collaboration than ever for professional users.

2011 Summer NAMM Closes; Experiences Overall Attendance Decrease, NAMM U Attendance Increase

New Changes Including Top 100 Dealer Awards Event and Public Day Inject New Energy Into Summer Industry Gathering

Nashville, Tenn., July 23, 2011—The National Association of Music Merchants (NAMM) closed its 2011 Summer NAMM music products trade show today at the Nashville Convention Center, reporting 10,898 registrants over the three-day show, a 13 percent decrease from 2010. 

The typically trade-only event also opened its doors to the public for “Wanna Play Music Day” today providing musicians and music buffs a rare opportunity to sneak a peak at the new instruments, music-making technologies, and pro audio and lighting equipment yet to hit retail stores. At show close, NAMM reported 1,133 public day attendees who infused the exhibit hall and meeting rooms with fresh energy on the final day of the show.

2011 Summer NAMM Opens In Nashville

Annual Music Products Tradeshow Features Public Day on Saturday With Hands-On Music-Making Sessions for Music Enthusiasts

NASHVILLE, Tenn., July 21, 2011—The National Association of Music Merchants (NAMM) opened its 2011 Summer NAMM music products trade show today at the Nashville Convention Center, welcoming more than 400 global music products manufacturers who will exhibit their newest products and latest innovations to retail buyers from all over the world today through Saturday.

More than 11,000 music products industry professionals from 30+ countries are expected to attend 2011 Summer NAMM to view the latest musical instruments and products from exhibiting companies.

NAMM Retail Summit Opens Summer NAMM in Nashville

NAMM U Breakfast Session addresses challenging times in retail and provides hope for smaller stores taking a personal approach.

Nashville, Tenn., July 21, 2011—The first day of Summer NAMM kicked off with NAMM U’s inaugural Retail Summit Breakfast Session, held in the Renaissance Nashville Grand Ballroom, where NAMM President and CEO Joe Lamond welcomed keynote speaker Robin Lewis, a retail expert and author of the current best-selling book The New Rules of Retail: Competing in the World’s Toughest Marketplace. 

Lewis discussed the drastic transformation of the retail environment over the past two centuries, from the 1800s when consumers were difficult to reach and distribution channels were severely limited to today’s electronically savvy global audience. In his book, Lewis predicts that only 50 percent of all current retailers and brands will survive this latest wave of change, yet he believes small retailers actually have an advantage that big impersonal brands can’t match.

T-Pain and iZotope Introduce The T-Pain Effect

Music making tools to create beats and vocals in the distinctive style of T-Pain

Cambridge, MA (July 20, 2011) – iZotope, a leader in digital audio signal processing, and T-Pain have teamed up on The T-Pain Effect, a collection of music making tools designed to empower everyone to make music. Users will be able to make beats and record vocals featuring the distinctive sound of T-Pain himself.

“When I teamed up with iZotope my goal was to bring people a quality audio tool that produces quality sound.  iZotope’s knowledge of audio technology really impressed me and I knew they were the right team to partner with.  This is the technology I use on my own records.  I wouldn’t put my name on anything I didn’t stand by, and you can hear it on my records.”

NAMM Invites Music Enthusiasts and Musicians to ‘Wanna Play Music Day’ at 2011 Summer NAMM

Event Showcases the Best Musical Instruments and Products to Hit Music Stores

CARLSBAD, Calif. , June 13, 2011—The National Association of Music Merchants (NAMM) announced today that tickets are now available for Nashville's hottest musical instrument and product extravaganza called “Wanna Play Music Day” being held at the Nashville Convention Center on Saturday, July 23 during 2011 Summer NAMM. Tickets for “Wanna Play Day” cost $15 in advance through July 8 at www.namm.org/summer/2011/wannaplay or $20 at the door.

The trade-only Summer NAMM show is opening its doors to the Nashville community for a one day sneak-peak (no purchases) at more than 350 exhibits featuring the industry's hottest music products yet to hit the market—from guitars and keyboards to DJ gear and pro audio and lighting products. The event will also offer a jam-packed schedule of hands-on educational music-making sessions, clinics and special events led by local and national music industry insiders and celebrities.